LISBON: Confidently Wrong: Cognitive Surrender
Wednesday 11 November 2026
Starts 7:00 PM
Finishes 9:00 PM
Organized by Digital Marketing Lisbon
Venue: LACS Anjos
Address: Rua Febo Moniz 27B
1150-152 Lisboa
About this event
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**Talk:**
**Confidently Wrong**
**Cognitive Surrender: How AI Can Quietly Take Over Your Thinking**
Your AI assistant is fast, fluent and never says “I’m not sure.” That’s exactly the problem. New Wharton research shows that people follow AI advice even when it’s wrong, and feel more confident doing it. We’ll look at what researchers call “cognitive surrender”, why it hits marketing hard (but reaches every function), and the simple habits that keep you the author of your own decisions, not just the editor of the machine’s.
**About the speaker**
**Gustavo Burnier**
Gustavo is a CRO and CMO who has scaled B2B & B2C companies through growth, turnaround and transformation. At Usercentrics, he grew revenue 135% in two years and reached profitability ahead of plan. At GoodHabitz, he deployed 60 AI agents across the business, saving 35,000 hours.
He came up through marketing and went on to run the full revenue engine: brand, demand generation, sales, customer success and RevOps. He advises PE- and VC-backed scale-ups and sits on the Supervisory Board of Fairphone.
**Venue Partner:**
**LACS:** [https://www.lacs.pt](https://www.lacs.pt/)
***We look forward to seeing you there 💙!***
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This page last updated Monday 26 October 2026 at 12:22.
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