Web Summit 2026 side events

The AI Spam Problem: How Founders Win Clients in 2027

Wednesday 11 November 2026

Starts 5:00 PM

Finishes 6:00 PM


Organized by Lu Li


Venue: Lisbon (register for location)

Address: Please contact the organizer for location details.
Lisboa

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About this event

Every founder now has access to the same AI tools for outreach, content and lead generation.

As a result, buyers’ inboxes and feeds are full of messages that look and sound the same, and most of it gets ignored.

Response rates are falling significantly, and the tactics that worked two years ago do not work anymore.

This session looks at what’s actually working for B2B founders right now, especially in industries where buyers need to trust you before they buy.

We’ll cover what makes a founder stand out in 2027 and how to build a go-to-market approach that wins clients without adding to the noise.

Expect 20-30 minutes of content followed by Q&A. Bring your own GTM questions and we can tackle them live!

Speaker:

Lu Li, founder of Content Gym, works with B2B founders and executives in Web3, AI, deep tech and professional services, connecting content, events and GTM into one cohesive strategy.


This page last updated Sunday 1 November 2026 at 22:28.

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